A HER PRODUCT ERA GUIDE
We got sued because our website wasn't ADA compliant.
Not by a competitor. Not by a customer. By a plaintiff who had filed nearly identical claims against hundreds of other small businesses.
NO LAWYER ยท NO DEVELOPER ยท NO GUESSWORK
The eleven-page guide we built with our attorney and our web designer after we were served.
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THE SCALE OF IT
3,117 website accessibility lawsuits were filed in federal court in 2025.
Up 27% on the year before. For every case that reaches a courtroom, an estimated 7 to 10 demand letters go out first.
That is 35,000 to 50,000 businesses a year, almost none of whom saw it coming.
SOURCES: SEYFARTH SHAW ADA TITLE III FILINGS ยท USABLENET ยท WCAGSAFE
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WHAT ACTUALLY HAPPENED
A legally blind customer used a screen reader on our site. Then the lawsuit arrived.
Served with no warning (terrifying).
Nine violations we had never heard of (humiliating).
Every one of them fixed inside 24 hours once we knew what they were (infuriating).
Here is the part that matters: the issues cited against us were real.
Our free-shipping banner was a background image, so a screen reader could not read it and blind customers never knew the offer existed. Our Instagram feed announced "Instagram post" eight times in a row with no way to tell them apart. Our Vegan and Cruelty Free badges were invisible to assistive technology. Our checkout had a discount field that keyboard users tabbed straight past.
We settled without admitting wrongdoing. But we did not need a court to tell us the site had to change.
Being small did not protect us. Being small is the reason we were picked.
BEFORE YOU BUY ANYTHING ELSE
This is NOT another compliance product.
✗ This is not legal advice.
✗ This is not a compliance certificate.
✗ This is not one of those accessibility widgets that claims to fix your whole site with one line of code.
It is the exact audit our attorney and our web designer walked us through after we were served, written down so you can run it yourself.
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SOUND FAMILIAR?
Is this you?
Tick even two of these and you are the profile these filers search for.
✓ You have never heard of WCAG
✓ Your store runs a theme you bought and never customised
✓ You installed an accessibility widget and assumed that covered it
✓ Some of your images have alt text and you are not sure which
✓ You have never opened your own site with a screen reader
✓ Your checkout has fields you have never reached with a keyboard
✓ You assume being small makes you invisible
Every one of those is on the list our attorney walked us through.
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INSIDE THE GUIDE
Eleven pages. Everything we wish someone had handed us.
Written after the lawsuit, with the two people who got us out of it.
01
The nine violations cited against us
Written plainly so you can check your own site for each one.
02
The ten-minute audit
Five steps, starting with a free scan that takes about thirty seconds.
03
The fixes you can make yourself today
Inside Shopify admin, with no developer involved.
04
What genuinely needs a developer
And what remediation actually costs.
That is the first four. The other four are just as specific.
Yes โ show me the auditOnly $9.99 ยท instant download
05
The demand-letter playbook
What to do, and what never to do, in the first thirty days.
06
Six free testing tools
Plus the three Shopify accessibility apps worth comparing.
07
A printable compliance checklist
Built to run monthly.
08
Our attorney and our web designer
Including the discount code she extended to our readers.
Written for Shopify stores. The law applies to every platform and the audit works anywhere, but the step-by-step fixes are written for Shopify.
Only $9.99 ยท instant download
WHAT THIS COSTS EITHER WAY
Defending through trial
$30,000 – $75,000
Settling early
$3,000 – $15,000
One hour with an accessibility attorney
around $350
This guide
$9.99
We paid four figures to learn this. You are paying $9.99.
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WHO THIS IS COMING FROM
Bri, Haley & Kelsey
We started Seald on a living room floor with $800 each. None of us had done this before.
$4M+ in sales
30,000 women on our list
14 million views on the video about this lawsuit
On the shelves at Erewhon
None of that stopped a lawsuit over something none of us knew was a legal risk. We are not attorneys. We are three women who got served, paid for the lesson, and wrote down exactly what we learned so the next founder does not have to.
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14 MILLION VIEWS ยท THOUSANDS OF COMMENTS
We are not the only ones this happened to.
Real comments from the video. We have not edited a word of them.
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Still thinking about it?
The first step is a free scan that takes about thirty seconds, and you still have not run it.
We cannot promise a guide makes you lawsuit-proof, and we are not going to pretend otherwise. What it does is show you what we did not know, before someone else finds it first.
QUESTIONS WE GET
Do I need to be technical?
No. The audit is five steps and the fixes live in your Shopify admin.
What if my store is not on Shopify?
The law applies to every platform and the audit works anywhere. The step-by-step fixes are written for Shopify.
How long does it take?
The audit is about ten minutes. Most of the quick fixes are same-day.
Do I need to buy any software?
No. The scan and the testing tools in the guide are free.
Are there refunds?
Due to the digital nature of this product and the content delivered immediately on purchase, all sales are final.
Only $9.99 ยท instant download, no login required
Educational guide based on our own experience. We are not attorneys and this is not legal advice. Accessibility requirements vary by site, platform and jurisdiction. If you have already received a demand letter or a complaint, speak to a qualified attorney. Her Product Era, LLC is not a law firm.
